Effective Date:July 1, 2025
Last Updated:July 1, 2025

HomeFront Tyler (“HomeFront,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or interact with our services, including our SMS messaging program.

1. Information We Collect
We may collect the following categories of personal information:

• Name (first and last)
• Email address
• Mobile phone number
• Mailing address
• Message content you submit through our contact form
• Information collected through third-party reservation or booking platforms

2. How We Use Your Information
We use the information we collect to:

• Respond to your inquiries and rental availability requests
• Send SMS text messages you have opted into, including account notifications, customer care responses, and conversational messaging
• Process rental applications and communicate regarding your tenancy
• Improve our website and services

We do not use your information for unrelated marketing, and we do not sell or rent your personal information to third parties.

3. SMS Messaging
By opting into our SMS program, you agree to receive text messages from HomeFront Tyler sent from (903)871-7007. Message types include account notifications, customer care, and conversational messaging. Message frequency varies. Message and data rates may apply.

To stop receiving messages at any time, reply STOP. For help, reply HELP or contact us at (903) 871-7007 or hello@homefronttyler.com.

Consent to receive SMS messages is not a condition of renting or purchasing any service from HomeFront Tyler.

For full SMS terms, please see our SMS Terms of Service at homefronttyler.com/sms-terms.

4. Data Sharing
We do not sell, rent, or share your mobile phone number or personal information with third parties for marketing purposes. We may share your information only in the following limited circumstances:

• With service providers who assist in operating our website or business (bound by confidentiality)
• As required by law or to comply with legal process
• To protect the rights, property, or safety of HomeFront Tyler, our tenants, or others

5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is 100% secure.

6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including for the duration of your tenancy and as required by applicable law. If you opt out of SMS communications, we will remove your number from our messaging list within 24 hours.

7. Your Rights
You may request access to, correction of, or deletion of your personal information at any time by contacting us at hello@homefronttyler.com or (903) 871-7007.

8. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date. Continued use of our website or services after changes constitutes acceptance of the updated policy.

10. Contact Us
If you have questions about this Privacy Policy, please contact us:

HomeFront Tyler
5454 University Blvd, Tyler, TX 75707
Phone: (903) 871-7007
Email: hello@homefronttyler.com
Website: www.homefronttyler.com